Thursday, June 20, 2013

The importance of photos

My sister in law asked me to check out a house listed for sale in her home town.  It belongs to a friend and has been on the market for some time.

So I went to the usual real estate portals and had a look .....

First impressions count - your photos need to be taken by a professional, one who doesn't photoshop or try any "arty" stuff.  You need a wide angle lens  a good one - not one that distorts.  

Decluttering is great but when the house has white tiles,white walls, a white kitchen and white furniture with no accents it means your photos are ...white ....and boring and there is no frame of reference for how big the room is.

This house sits right on the ocean front on the top of a cliff - not one photo showed the view through the windows.  A professional photographer takes several exposures of a frame and puts them together using a computer programme this means that when you look at the photo you see the inside and what is outside  it mimics the split second adjustment your eyes make to the varying light.

As this one does sit in top of a cliff it is not a good idea to show photos of the front of the house with the bushes blurred because of the wind !!!

A professional photographer will make sure the photos of your home are representative of your home, to show it in the best way possible.  Your professional real estate agent will put those photos in an order which takes the buyer on a journey through your home.  Best features first and then the rest in harmony with the text.

If there is a particular view of your home that you love tell the agent and the photographer and see if they can capture it - you love your home you know it from all angles don't be afraid to say "I love standing here and looking out the window to the pool area"  it may be the shot that your buyer falls in love with too.  It may look like rubbish and need to be discarded but take it and then make the decision.

Some agents will tell you they take their own photographs to save you money - in the long run bad photographs cost you dollars on the contract - so a $250 investment in your homes listing can literally make you thousands of dollars on the contract.

If you want to know more ring me for a Real Chat.


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